Tag: Social Networking

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Leveraging social media to generate sales

Social Media has long been seen as a new channel that could be leveraged to generate sales and increase market awareness of brands.  Now the results achieved by the earlier adopter companies are starting to show up.  As reported by Reuters,  Dell announced sales of more than $3MM yesterday.

“Dell said on Thursday it has raked in more than $3 million (1.8 million pounds) from Twitter followers who clicked through its posts to its Web sites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months.”

This is one of several recently reported e-commerce successes and once again highlights the growth and increasing importance of social media for businesses.  Other well known companies include Whole Foods Market, Woot.com, Zappos.com, JetBlue Airways.

Twitter vs Gamer networks for high speed news updates

No sooner had I finished reading a blog article about the transitions occuring in the way people get their news (see “where is everyone“), than I had a real live test study present itself. Last night we had a small earthquake and I jumped onto Twittersearch to see what the magnitude was.  Silence.  No action or posts. Next I turned to google and was directed to a local TV news channel blog post with a question from the anchor on what listeners had felt, and where.  The real eye-opener was the next link though to NeoGAF, a gamer’s forum.  These guys were on it in seconds and closed out with 50 posts in 15 minutes.  The reports came in with phone area codes and short updates.  Gamers are now more real-time, localized and real-world than twitterers?

acknowledgements: Thomas Baekdal