Tag: Marketing

The power of stories

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How You Can Use Social Media and How We Can Help

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A Primer Part 2: Social Inbound Marketing

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A Primer Part 1: What is Social Media

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Social media monitoring

Social Media is at a busy messy stage.  It offers great potential, but also great complexity and confusion.  In order to demonstrate the benefits from a well designed social media campaign, an in-depth analysis and monitoring program has become a key success element.  Most of the action in social media is around other people’s comments, and the power lies in getting these people to talk you up, not in simply using the internet and social media communities as another channel for the same content and publications.  You need to find the discussions and engage if you want to win, and there are some great tools out there, but this one from Perspctv is so simple.  These can be put together quickly and provide a decent snap shot of the baseline that a campaign starts from.  At present its a beta with a few wrinkles, but the reporting content and graphical result is on target.

A more basic version of this type of reporting (but currently more robust) is offered by Google trends (click on graph to see full version).

The additional level in investment of time in monitoring the “buzz” on social media platforms is well worth it.  Increasingly there is a need to prove an ROI and alignment with objectives.  Results like these may be the start of mainstream corporate understanding and acceptance of this powerful marketing and communication medium.

Advertising and Public relations – Blue Horse and Trumpet

Blue Horse & Trumpet partners with Epic States to provide the highest quality, relationship-appropriate, effective content possible.  BHT works closely with Epic States throughout the process to develop a holistic understanding of the client’s position in the social media landscape. They take that understanding and help develop a strategy and then create the tactical communications that will achieve the campaign goal.

Started in 2004, founding brothers, Karl and Todd Backus combine their international agency experience in advertising and public relations, to form a more effective approach to marketing. As their company name implies, the goal of the company is to get their clients noticed and heard. The approach, they and their team take to achieving this, is to be creative, media agnostic and goal oriented. They provide solutions that get the job done in the most elegant and effective way possible and achieve the results that define success for their clients.