Tag: Advertising and Marketing

Advertising and Public relations – Blue Horse and Trumpet

Blue Horse & Trumpet partners with Epic States to provide the highest quality, relationship-appropriate, effective content possible.  BHT works closely with Epic States throughout the process to develop a holistic understanding of the client’s position in the social media landscape. They take that understanding and help develop a strategy and then create the tactical communications that will achieve the campaign goal.

Started in 2004, founding brothers, Karl and Todd Backus combine their international agency experience in advertising and public relations, to form a more effective approach to marketing. As their company name implies, the goal of the company is to get their clients noticed and heard. The approach, they and their team take to achieving this, is to be creative, media agnostic and goal oriented. They provide solutions that get the job done in the most elegant and effective way possible and achieve the results that define success for their clients.

Social Media

Epic States provides strategic planning, monitoring, and creative management services using new as well as traditional media approaches.  Our strategic approach to leveraging social media ensures that the campaigns and media presence developed by our clients are delivering targeted results aligned with corporate goals and objectives.

Using advanced monitoring tools and searches we can identify relevant and active communities wherever they are established across the vast range of social media platforms.  In the initial stages, we bring our clients into online communities and help to establish their relationships and presence prior to the implementation of any campaign or promotional activity.

Social media communities are growing exponentially and conversations are occurring in greater volumes, through these social networks, than through official channels. We provide our clients with detailed reports and intelligence of the current conversations including sentiment, languages, geography, identification of key influencers and core platforms being used.

Our clients are using Social media to:

• Monitor brands and the conversation around them
• Launch products
• Run marketing campaigns
• Build corporate or personal brands
• Manage customer relations / customer service
• Manage crisis communications
• Generate sales leads
• Launch promotions
• Provide detailed competitive analysis

Contact us today to request a review of your historic performance where we will use our systems to run a detailed analysis on your brand or a recent campaign.