Category: Industry
February 4, 2010
No Comments
Leveraging social media to generate sales
Social Media has long been seen as a new channel that could be leveraged to generate sales and increase market awareness of brands. Now the results achieved by the earlier adopter companies are starting to show up. As reported by Reuters, Dell announced sales of more than $3MM yesterday.
“Dell said on Thursday it has raked in more than $3 million (1.8 million pounds) from Twitter followers who clicked through its posts to its Web sites to make purchases. The company, which has posted to Twitter about two years and tracks the sales with proprietary software, made more than $1 million in the past 6 months.”
This is one of several recently reported e-commerce successes and once again highlights the growth and increasing importance of social media for businesses. Other well known companies include Whole Foods Market, Woot.com, Zappos.com, JetBlue Airways.
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=4e3538e1-b1f6-40e0-8832-f53bcc146f68)
June 12, 2009
