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Social media monitoring

Social Media is at a busy messy stage.  It offers great potential, but also great complexity and confusion.  In order to demonstrate the benefits from a well designed social media campaign, an in-depth analysis and monitoring program has become a key success element.  Most of the action in social media is around other people’s comments, and the [...]

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Brand Insight Mapping

We use advanced analytical systems to evaluate conversations and content that has been posted on social platforms, forums, blogs and groups that is relevant to our clients. This can be done on a historic basis, drawing on database containing trillions of records. This data provides powerful insights around brands, products and events that [...]

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Social Media and Sports- a Winning team

The idea of leveraging social media in sports has been around for a while now, as teams and individuals use various platforms such as Twitter, Facebook and YouTube to engage with fans. Its a great combination for both as social media thrives on sources that provide engaging content, and sports teams build and succeed [...]

Industry Perspective